Originally from New York, Erin came to Arkansas to run cross-country and track competitively at the University of Arkansas and fell in love with marketing along the way. After more than 30 years, Erin would consider herself a true seasoned marketer, beginning her career as a copywriter and eventually growing her own agency. In 2000, she sold her firm and moved to Little Rock, beginning a career building brands and diving deeply into all aspects of digital and direct marketing during her tenure as director of direct marketing with Alltel Telecommunications and VP of global marketing with Acxiom. Her career has spanned both agency and corporate assignments, public and private sectors, consumer and B2B markets.

Erin cherishes the opportunity to shape Sowell Management’s advisors’ business by engaging with them to find their brand voice and defining what makes them unique. She is passionate about the substantial impact a well-defined brand can have in their success.